As India’s pet care industry sees
unprecedented growth, global pet wellness brand Vritus Pet Care has
officially entered the market, bringing its premium product range and
internationally trusted formulations to Indian pet lovers.
Originating in Australia, Vritus is
celebrated for its science-backed approach to pet wellness. With a mission to
“make pets happy,” the brand delivers a holistic portfolio of products—from
nutritional supplements and grooming essentials to wellness treats—all designed
with the highest standards of safety, quality, and efficacy.
A Market Ripe for Change
India is currently home to over 32 million
pets, with ownership growing by 12–15% annually. Spending on pets has surged by
70% in the past three years, and the market is projected to reach $2 billion by
2030. Vritus aims to meet this rising demand by offering solutions tailored for
modern, digitally connected Indian pet parents—65% of whom are under the age of
35.
“India is not just an emerging market—it’s
a movement of young, aware pet parents looking for trustworthy solutions.
Vritus is here to partner in that journey,” said the company’s India
spokesperson.
Tailored for Indian Needs
While Vritus maintains its international
standards, its product formulations for India are localized. This means
ingredients and formats suited for the Indian climate, pet breeds, and common
health issues—developed in close consultation with veterinarians and pet
experts.
The brand's arrival also marks a shift in
how pet care is perceived in India: not just as a necessity, but as a
lifestyle.
Building a Conscious Pet Parenting
Culture
Vritus isn’t just selling products; it’s
building a knowledge-driven community. The brand plans to roll out digital
campaigns, wellness webinars, and pet health awareness drives to empower Indian
pet parents with credible information.
With Vritus’s entry, Indian pet care is set
to move from reactive solutions to proactive wellness—an upgrade pet parents
have long been waiting for.