After redefining cinematic experiences across South India, EPIQ makes its much-anticipated debut in West India.
Pune, India, March 20, 2026:
Qube Cinema today announced the launch of EPIQ, the Premium Large Format Cinema, at E-Square Cinemas in Pune, marking a key expansion of its flagship large-format cinema experience. Having earned the loyalty of moviegoers and the praise of technicians across South India since 2019, EPIQ now arrives in Maharashtra for the first time, bringing its signature blend of scale, technology, and immersion to one of India's most vibrant cinema markets.
Following successful installations across key Southern markets including Sullurpet, Coimbatore, Calicut, Madurai, Thanjavur, Hyderabad, Thrissur, Rajapalayam, and Chennai, the Pune launch represents a pivotal new chapter in EPIQ's national footprint and reflects the growing appetite among Indian moviegoers for technologically advanced, immersive theatrical experiences.
The EPIQ auditorium at E-Square Cinemas has been designed to emphasize scale, visual clarity, and audience comfort. The experience features a wall-to-wall large-format screen, stadium-style seating, and a carefully engineered viewing environment that ensures consistent sightlines and total immersion across every seat in the house.
The Premium Large Format technologies at EPIQ Pune include Barco 4K RGB laser projection, Dolby Atmos immersive audio, and an optimized 1.89:1 screen aspect ratio suitable for both flat and scope formats. Together, these elements deliver high brightness, sharp contrast, accurate colour reproduction, and precise audio placement. Films are specially mastered by Qube into EPIQ-optimized Digital Cinema Packages (DCPs), ensuring every title is tailored for enhanced large-format presentation.
Leadership Quotes
Harsh Rohatgi, Chief Executive Officer, Qube Cinema, said:
"EPIQ was born in South India, and for years it has set the benchmark for premium cinema in the region. Taking EPIQ to Pune and to West India is a moment we've been building towards, signalling that EPIQ is no longer a regional story, but a truly national one. E-Square is the perfect partner to make this debut: a multiplex with a legacy of putting audiences first and a genuine commitment to the best possible moviegoing experience. We are proud to bring EPIQ to Maharashtra."
Hemant Panchamiya, Managing Director, E-Square Leisure Pvt Ltd, said:
" At E-Square Cinemas, our focus has always been on delivering extraordinary experiences to our audiences. EPIQ represents everything we believe in — scale, technology, and the magic of cinema at its finest. Being one of the earliest Multiplex Chains in Maharashtra, we are delighted to partner with Qube Cinema to bring this landmark format to our origin city Pune, and we are confident that our audiences will be thrilled by what awaits them."
For technical information on EPIQ and for collaboration opportunities, please email us at:
epiq@qubecinema.com
About Qube EPIQ
EPIQ is a Premium Large Format concept launched by Qube Cinema. EPIQ uses Barco high contrast RGB laser projection on a screen with a 1.89 aspect ratio and immersive sound. Content for EPIQ will be mastered in 4K resolution and specially graded for high-contrast projection.
Every aspect of the EPIQ cinema, from its stadium seating and viewing angles to its acoustics and lighting is designed to enhance the movie experience and ensure that every seat is a perfect seat.
The first EPIQ screen, the largest in South Asia, was launched in 2019 at the V EPIQ Theatre at Sullurpet, Andhra Pradesh.
About Qube Cinema
Qube Cinema (www.qubecinema.com) is a pioneer in crafting end-to-end digital cinema technology and solutions.
Drawing on decades of experience in the cinema business, Qube provides a seamless digital environment across the industry, from filmmakers and post-production facilities to exhibitors and audiences.
Qube's products are used in every step of the filmmaking and exhibition process.
Qube Cinema’s portfolio of products are powerful, flexible, reliable, and cost-effective, and include Qube Wire, a service for global content distribution with over 6000 connected theatres; Qube XP, fourth generation DCI compliant digital cinema servers; QubeMaster, a family of digital cinema mastering software solutions; iCount, a camera-based occupancy measurement solution; Slydes, a system that automatically creates just-in-time Digital Cinema Packages; Cheers, a web service for movie audiences that offers personalised greetings cards on the big screen; Justickets, a cloud-based SaaS ticketing solution; and Moviebuff, a website and mobile apps for accurate movie information.
The Qube product line is well-established globally, with thousands of installations serving 140 countries across the world.
Qube's service offerings are constantly evolving to cater to the needs of the global cinema business.
Qube has digital cinema operations in over 4,000 screens across India, masters over 1,800 movies each year across 6 locations in India, designs and delivers the most cost-efficient Premium Large Format screens under its EPIQ brand, and operates a patented advertising network for central control of advertising with local control of movie selection as the Qube Cinema Network (QCN).
About E-Square Multiplex
In the 23 years of its operations, E-SQUARE has established itself as one of India’s leading entertainment company, with presence in the entire value chain in Film Exhibition and Distribution. It has created a benchmark in the industry by bringing in a professional and service-oriented approach to the business. The company also operates a Hotel & Restaurant business in Pune.
For further information, please contact:
Krithika Narayanan
Qube Cinema
+919841779699
krithika.narayanan@qubecinema.com
© 2026 Qube Cinema, Inc. All rights reserved. Product features, specifications, system requirements, and availability are subject to change without notice. All prices, promotions and discounts are subject to availability and may change without notice. Qube Wire, Qube XP, Qube Xi, QubeMaster Pro, QubeMaster Xport, QubeMaster Xpress, QubeCast, Cheers & Moviebuff are the trademarks of Qube Cinema Technologies Pvt. Ltd. All other trademarks contained herein are the property of their respective owners.