By Calcure Technologies Private Limited
Founder & CEO: Shuvam
New Delhi, June 2025
— In India, personal finance is often treated like a private burden — not a
shared conversation. But a groundbreaking platform is set to change that. RYYT, a new social finance network launched by Calcure Technologies Private Limited, is making it easier than ever
to talk honestly about money — without fear, shame, or judgment.
Breaking the Silence, Building a Movement
Whether
it’s confusion around debt, hesitation to start investing, or uncertainty about
savings, many Indians feel they can’t speak openly about their financial lives.
RYYT is changing that by offering
something truly unique: India’s first
anonymous peer support money platform.
“Most
fintech tools assume people already know where to start,” says Shuvam, the founder of RYYT. “But real financial empowerment
begins with honest conversation. We built RYYT to be that safe starting point.”
Unlike
traditional apps that focus solely on tools, RYYT blends financial news, real money stories, and peer discussions
— all within an anonymous, supportive digital environment.
Why RYYT Is Different
This
is not just another fintech startup in
India. RYYT is the first platform
where users can:
● Anonymously share their financial struggles and journeys
● Learn from lived experiences instead of generic advice
● Participate in community-led support discussions
● Use a gamified referral and engagement system powered by
RYYT Coins
●
Receive personalized financial
content based on behavior and interests
This
approach aligns with the growing demand for money and mental wellness platforms, especially among India’s
younger, urban population.
A Startup Built from Struggle, Fueled by Purpose
Founded
in February 2025, RYYT was quickly
selected for incubation by Afthonia Labs,
one of India’s leading fintech accelerators. Its rapid rise was further
cemented when the platform received DPIIT
certification, recognizing it as a startup with innovation, scalability,
and national impact.
Founder
Shuvam, who started with no capital
and no safety net, built RYYT from the ground up. “I wasn’t from the startup
world. But I had lived the problem. That’s what gave me the courage to solve
it,” he explains.
With
a distributed team across India and a mission rooted in lived experience, RYYT has grown into a promising space
for financial empowerment in India —
not just for users with knowledge, but for those still learning.
Looking Ahead: Launching in July 2025
RYYT is
currently in beta, with early access open to users ahead of its official launch
in July. The goal is to onboard the first 25,000
users through a referral-based model, reinforcing the power of community in
financial growth.
Initial
testers report a significant emotional shift: feeling seen, supported, and heard. For many, RYYT is the first place they’ve ever talked openly about money.
A Call for Change
The
platform’s larger vision is clear — to become India’s most trusted, inclusive,
and emotionally intelligent space for financial learning and support. From college students and freelancers to
young professionals and first-time earners, RYYT is a tool, a community, and a cause.
To
be part of this revolution in how India talks about finance, visit www.ryyt.in
and sign up for early access.
RYYT: At a Glance
● India’s first anonymous social
finance network
● Founded by Shuvam
under Calcure Technologies Pvt. Ltd.
● Incubated by Afthonia
Labs, a leader in fintech acceleration
● DPIIT certified startup with nationwide recognition
●
Blending technology, psychology, and
community to create real change
Visit: www.ryyt.in
Follow the journey: LinkedIn – RYYT